by Dirk | Mar 29, 2018 | Business Plan, Startup, Strategy
A startup usually looks up to the big technology companies and their business model to innovate and disrupt the market. A classical startup tale. Amid the recent discussions around the way Facebook operates, I was wondering how they generate their revenues. Moreover,...
by Dirk | Mar 27, 2018 | Change
Remember your office in the 90’s? Pencils and paper everywhere, Bookshelves stacked with books providing information. Customer contact was maintained by writing a letter and mailing it, News and orders came in by fax or even still by telex. Scalability was an...
by Dirk | Mar 22, 2018 | Guide, Marketing, Strategy
Influencer marketing is a major trend that has a record of increasing brand awareness and profits for major companies. But it’s also becoming increasingly accessible to smaller businesses as well. In fact, marketing efforts using “micro-influencers” have proven to be...
by Dirk | Mar 19, 2018 | Business Plan, Startup, Strategy
The business plan is ready, the marketing strategy is set and yet many more issues to consider for a startup The small business and startup magazine Inc. just published an article on common mistakes startups are observing. When building up, looking out for potential...
by Dirk | Feb 6, 2018 | Event, Learning, Strategy
Heads up! There is a behavioral science in marketing webinar upcoming, this week. In order to support my clients in the best possible way, I am studying marketing and learning new things. In all, I am brushing up my skills for about an hour a day. One learning...
